The responsibilities of a UX design agency can cover many different types of services. This is why they employ a variety of experts from different fields to be able to create the most satisfying user experience possible for companies from all kinds of different sectors.
UX design is often brought up for increasing conversions, but what does this actually mean in practice? Read on to find out more about how these agencies can help your business and what kind of results you can expect from them!
The responsibilities of a UX design agency – Why their services have become so popular
The responsibilities of a UX agency consist of designing (or redesigning) digital products and platforms such as websites, webshops, applications, or software.
The reason behind the popularity of such services is no mystery. A quality user experience equals satisfied customers, and satisfied customers are the basis of any successful business. If you can convince your target audience with lightning-fast loading times, a transparent structure, and a buying process that’s as smooth as butter, you are much more likely to bring in more repeat buyers. These people may even become an advocate of your brand and recommend you to others.
More and more of your competitors are likely aiming to invest more in improving their user experience. It is the task of a UX agency to make sure that your website is up to the standards of the modern consumer.
Companies like Ergomania UX design agency have many responsibilities towards their clients. This includes:
- Making your brand credible with an easy-to-use platform that doesn’t take forever to load.
- Providing you with an edge over your competitors by increasing your loyal customer base, and reducing the risk of people looking for similar alternatives among your competitors.
- Increasing your conversion rate with a platform that makes it as easy as possible for your target audience to sign up, spend money, download useful information, ask for quotes etc.
A UX design agency’s responsibilities in practice – This is how they can help your business
You’d be surprised by just how many different tasks can be handled by the variety of experts employed at the most popular UX agencies. Here are a few notable examples of what services fall under their responsibilities:
- Web development
This should come as no surprise. One of the main requests that UX agencies receive is to either create an entirely new or update an existing digital platform.
If your website doesn’t look the part, doesn’t work as it should, or is too complicated to use, there’s a great chance this is partly why you’re not getting the numbers you want.
- User Interface (UI) design
The responsibilities of a UX design agency also focus on, well, the graphic design itself.
User interface (UI) design is often confused with user experience (UX) itself. UI is only a part of UX as a whole, but that doesn’t make it less important. It’s not just about making your site attractive for your users or representing the visual elements of your brand. It’s also about knowing where to put visual emphasis to support your conversions.
- Voice user interface design
Just like Cortana or Siri, creating an interface design that enables speech recognition can have many benefits.
If your target audience enjoys using tech that allows them to skip typing, or your services would benefit from having a virtual assistant, this may be the way to go.
- Managing projects
Another one of the main responsibilities of a UX agency, of course, is to make sure your project comes to fruition.
They will plan each phase accordingly, including the data needed from research as well as the input they need from your business.
A UX design agency’s responsibilities when it comes to research
While many people regard UX agencies as web designers, that only covers a small part of the whole truth. Among their numerous responsibilities, conducting market and user research, as well as analyzing the results that come from these processes also plays a large role in them being able to design the ideal user experience.
- User testing and troubleshooting
No digital product should go live before a final round of testing. Especially if you can get some extra input from your users, and get rid of unnecessary technical errors in time.
- User interviews
Among the many research methods that UX agencies can conduct, user interviews are one of the most popular ways to get useful feedback. These interviews focus on smaller groups but go much more in-depth than the average large-scale survey. It then falls under the responsibilities of the UX agency to analyse the results for you.
- The Kano model of customer priorities/satisfaction
A lesser-known method that is excellent for mapping out which features are more or less important in the eyes of your users. Great for knowing what you should (or shouldn’t) invest into.